Our Roots. Our Vision. Our Story.
We are Kurt and Ben Etuk – twin brothers with Nigerian and Cameroonian roots. In 2022, we founded ETUK with a mission to create more than just clothing. To build a space for creativity, identity, and meaningful change.
When we moved from Cameroon to Germany with our mother at the age of eight, we quickly understood what it meant to be different. Not by choice, but because it’s part of who we are. This experience as refugees, shaped our perspective and still drives everything we do.
What Drives Us.
We’ve always been passionate about creating something new – innovative, yet true to ourselves. With ETUK, we combine modern design with heritage, sustainability, and clear values. Every denim piece is crafted in-house and tells a story of originality, quality, and playfulness.
Fashion With a Purpose.
Upcycling is at the heart of our identity. For us, it’s about rethinking what’s already there, conserving resources, and actively working toward zero waste. Our designs reflect stories of youth, culture, and bold individuality.
ETUK is more than fashion.
We represent joy, creativity, and a playful view of the world. Our pieces are statements – for those who want to express themselves with style, purpose, and authenticity.
A Tribute to Ourselves.
ETUK is a tribute to the eight-year-old versions of ourselves – full of curiosity, joy, and the courage to face the world without losing that playful spirit. It’s about growing up without growing old inside.
2022 The Beginning
In 2022, we presented our first collection, “Worlds in Collision,” with an impressive show.
That same year, we launched a cross-industry collaboration „Saw This Made This“ with Bombay Sapphire in creative cooperation with Kilian Kerner, Elisa Klingenberg and Ju Schnee.
We where just doing stuff that was fun. Going with the flow and enjoying every bit of it. It was a year that defined the direction of ETUK for sure.
2023 Second Collection
In 2023, we reached a new milestone with our second collection and runway show, “Refuge, Love, Refuge.”
This collection centers around the deep appreciation we hold for both our mother and the community that offered us refuge and love.
Special appreciation goes to Bombay Sapphire for their unwavering belief in us and support of our cultural journey. We designed an outfit inspired by the Bombay Sapphire. That was a crazy experience.
For us, fashion is not only about high quality and sustainable production. It’s a medium to tell stories and bring people together.
2024 Pop-Up in Düsseldorf
We Showcased our third collection „Childhoods View“ at our first ever Pop-Up in Düsseldorf and we‘re truly amazed by all the love and support you’ve shown us!
The Brand is growing together with the community.
Perfect!
2025 Berlin Fashion Week
On January 2025 we had the opportunity to be part of the Berlin Fashion Week.
We’re beyond grateful for all the love and support. Not just for this pop-up, but for everything in general!
Creating a space for like-minded people and offering exceptional products is what we love most, and seeing you all there made it even more special.
2025 Pop Up Conscious Fashion Store Berlin
Thank you Berlin. 🩵
From 18 Sep. until Oct 1, you can catch us at our pop-up inside the Conscious Fashion Store Peek&Cloppenburg at Potsdamer Platz, Berlin Mitte📍
We showed up as part of Fashion Changers Day 2025 — a whole day of talks, workshops & real community around fair and sustainable fashion. The space is carrying some gems from our latest delivery, plus the signature Upcycled Plaid Denim Skirts that started it all!
The love here never goes unnoticed. Thank you for the energy, the conversations, the faces old and new.
Thank you Berlin. Until next time!
Beautiful captured by - Carolin Weinkopf Fotografie
To Be Continued…
Be part of the next chapter.